Starter Guide to Dietary and Sports Supplements
Supplements are, by definition, elements that are artificially added to either a diet, or combined to an activity, to make up for something that is either missing completely, or that needs to be present in greater quantity. The types of supplements bought and consumed depend entirely on the person taking them, as well as the goal for which the supplements are taken; there are different types of products, each tailor-made to a specific group or activity.
Dietary supplements are by far the most common types of supplement taken by the general public. It is estimated, based on recent surveys, that up to 60% of adults take supplements regularly – i.e. once per day. This is usually in the form of a multi-vitamin, or a specific vitamin (B-complex, C, E, etc.). The reason most often cited for taking these supplements is that it makes people feel more confident about their health. Moreover, a significant percentage of those taking supplements regularly started taking them based on the advice of an expert. The proportion of supplement users rises based, among other things, with the overall level of education of the household, which may point to a socio-economic component to dietary supplement use.
A significant portion of users still purchase their supplements in brick-and-mortar stores, either large surface general merchandise retailers (Wal-Mart et al.) or in specialized health food stores. An ever increasing number of people make the choice to buy supplements online, both for the price and convenience.






